Glossary of Terms
User responsible for configuring all CRM components needed for Andi.
Optimizes the HCP Journey based on the activities most impactful for an HCP.
User responsible for monitoring CRM Journeys and Andi Insights and Suggestions to ensure they are reviewed and implemented by Field Users.
Values that can be applied Andi-wide, at the HCP or Logic Agent level. For example, the maximum number of Suggestions sent to a Field User per day.
File that contains instruction on how Veeva CRM is to process the data file (for example, file names, destination table, update mode).
File that contains third-party data loaded into a destination table in the Andi data store.
The storage mechanism containing persisted third-party data to be utilized by Andi Logic Agents.
A 1 to 10 scoring at the HCP and product level to indicate the value and priority of the HCP to a brand.
Process for removing duplicate date (data cleansing) before it is used by Andi.
A table in the Andi data store containing third-party data.
Email or text sent directly to the HCP on behalf of the customer.
HCP trait segmenting HCPs based on engagement likelihood, diminishing returns, email Send Time Optimization (STO), or do not engage.
CRM end Field Users, including sales reps and MSLs, when CRM is integrated with Andi.
HCP profile inputs used by Andi to determine which Insights and Suggestions should be sent to each Field User.
Information provided by Andi to prepare a Field User for engagement to support the HCP along the Journey.
Journeys can be used to enhance HCP engagement and progression along the Brand Lifecycle. Journey Stages contain actions from which Andi can choose.
Part of a Journey. HCPs are assigned to a stage representing their behavior or perspective related to a given product.
Used in Andi to assess changes in data considered actionable business events.
New prescriptions data only. Does not include refill prescriptions.
HCP trait segmenting HCPs based on market volume and market index, Journey product volume and volume index, and competitor volume and volume index.
HCP trait segmenting HCPs based on locale.
A set of quantifiable conditions to indicate when an HCP can progress along the Journey to the next stage.
Quality Control (QC)
Process to validate third-party data files to remove bad data such as invalid reference data, product ID not defined, incorrect aggregation, and missing sales records before it is sent to the Optimizer.
HCP trait segmenting HCPs based on channel affinity.
Part of a Journey. An HCP classification based on market potential as it relates to a product.
A value attributed to a stage to indicate the value associated with “graduation” of an HCP from that stage.
Suggestions contain information presented to Field Users about how to engage with accounts via multiple channels based on customer- or partner-generated data. Provided in Andi using Veeva CRM Suggestions.
Qualities specific to an HCP, for example, leader, follower, digitally responsive, F2F affinity, or influencer.
Total prescription data, including new and refill prescriptions.